Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Saturday, February 03, 2007

"the authentic qualities of a youngstown"

how to market the assets of northeast ohio.

That's the question recently posed to Hunter Morrison, Director of the Center for Urban and Regional Studies at that ol' University in Youngstown. You can watch his response here:



"(northeast ohio) is a phenomonally rich place."

but how to connect ". . . the networks that are there around which you build a unique regional identity - a unique sence of place that had to find strength in diversity" ?

Thanks to George for posting it to his website today.

- - -

Mr. Morrision mentions over and over again in this short clip the substantial amount of assets spread throughout the non-Cleveland cities of northeast ohio. But how to get those folks from Akron, Cleveland, Lorain, etc., to hear about our events, and to get in the car and drive here is an extra challenge.

A previous post on this subject lamented the poor design of a local site, city-arts.net, to do just that.

The site serves as a gateway to other websites, but as of today, there are plenty of links contained within it which are broken. Many other fine and performing organizations and events out there are simply not a part of City Arts. Maybe it's time to either change the format of the site, or retire it.

In the meantime, here are two of the better sites displaying what is going on in Youngstown:

Defend Youngstown contains things to do every week in the city, including hikes through Mill Creek Park, hockey, arena football, and the performing arts. His list might be the best one out there, but to be sure there are many other little smaller events which may be of interest to special niche groups which are too numerous for one person to report.

Maybe an open-source format would work best, like the calendar at the Mahoning Valley info site. A site like this though, is only as good as the regular contributors make it to be. So if you are a reader of this blog from around the state (which I know there are) and you are a reader of the blog associated with groups who do not have updated events on this site (which I know there are), maybe this site could become the best starting point for all those out there who want to see just what in the heck is going on in Ytown.

I checked the schedules and here's my list of recommendations of things to do outside of the sports-music-theater categories in the month of march:

Lewis Black - march 2nd - Powers Auditorium 7pm
Alvin Toffler/Revolutionary Wealth book lecture - march 8th Stambaugh Auditorium 6pm
Blue Man Group - march 8th - Chevy Centre 7:30pm
Steven Levitt/Freakonomics book lecture - march 26th - Stambaugh Auditorium 6pm

perhaps I will see you there...

Thursday, December 28, 2006

4 questions for the kidd

He's a successful entrepreneur, a talk radio megastar, and a hardcore pittsburgh steelers fan. (2 outta 3 redeeming qualities ain't bad). Now Phil Kidd, creator of the "Defend Youngstown" movement, has agreed to answer a few questions about the city he is passionate about.

This little "question and answer feature" may become a semi-regular feature on this blog, depending on the response. Please leave a comment what you think of his answers, or who else you would like to see interviewed.

SY: A recent Business Journal article mentions that your heart belongs to Youngstown. Was there a singular event to make you begin to feel this way, or was there a gradual transition that you can further elaborate about?

PK: When I first came to Youngstown as an undergraduate at Youngstown State nearly 10 years ago, I was instantly attracted to the presence of campus and to the upper north side. As time passed, I began to experience and appreciate the Valley as a whole - its depth and layout, its history, and its tremendous sense of community. When I left for the military, I never lost touch with the people I knew from Youngstown or the progress the city was making. Youngstown had left an impression on me like few other places have or could.

I became extremely intrigued by the Youngstown 2010 project and upon leaving the service, I had to make a decision as to where I was going to continue my life. Seeing that the city seemed to be formulating a legitimate plan for its future, I made the decision to return. The decision turned out to be a life changer.

I attended almost every Youngstown 2010 meeting until the plan was officially finalized in 2005. During this time, I met a number of great "Youngstown-Americans", however, one in particular really impressed me. His name was Jay Williams. Some of your readers may recognize the name. When Jay decided to run for Mayor of Youngstown, I realized the imperativeness of the election. We fought incredibly hard to get him elected and, to the great benefit of the city, Jay was overwhelmingly elected Mayor late last year. This solidified my commitment to Youngstown.

I suppose my love to the city has much to do with being a native of Pittsburgh. I view Youngstown as smaller version of the Steel City in the sense that it matches the same values and "realness" attributes that shaped me as an individual. Youngstown is a take-it-or-leave-it kind of town with down-to-earth people who understand the full spectrum of life because they are exposed to some of the best and the worst aspects of life almost daily. In my opinion, that is the real beauty of it all. Despite its problems, the good people it attracts or selects are people who choose to fight the good fight in life. To top it off, Youngstown is also a city that is open to all kinds of possibilities with amenities that many other cities can only dream of. These amenities could only have been provided by being a successful city twice our size a half century ago.

By good fortune, we have preserved these assets well and are rebuilding a new Youngstown around them. It’s a beautiful situation and we are certainly on our way, however, the city has many battles ahead and we need people committed to the fight. I’m a fighter and a believer.

That is why I love Youngstown.

SY: Where do you see downtown Youngstown in ten years?

PK: First off, let me say that I think 10 years is pretty realistic time period to begin to evaluate our progress. I think a lot of people say, “Well, I hear about positive things going on in the city but I don’t really see much change.” It’s a difficult comment to address because much of the “important” things that are happening in the city are more groundwork, city planning-oriented stuff. What we are talking about is building an infrastructure or a model, if you will, in which future administrations can continue to build upon. Obviously, in Youngstown, that requires a great deal of effort because we’ve conducted business pretty poorly for the last 3 decades. So, that, in and of itself, is enough work for any Mayor.

However, when you have severe, pressing social and economic issues that must also be addressed at the same time, you have a complicated situation. But to that end – and this is as big an aspect as any– is our change in mentality or approach in our elected leadership within the city (Jay Williams) and beyond (Tim Ryan). In many respects, this is uncharted territory for Youngstown. We are building as we go. It’s like laying railroad track with the train on the track, moving forward, waiting for the next piece to be laid.

A plan like Youngstown 2010 (which is really in an infancy stage) is a bold new approach to city planning. It’s a very comprehensive and very goal-oriented plan (and now gaining national attention/respect) yet one that is not going to have immediate results. We are essentially shrinking Youngstown, restructuring large parts of it and building on existing strengths. The idea is that Youngstown will become a leaner, greener city, capable of more control over the complex urban issues it faces. Again, this means very good things in time but nothing you’ll see overnight because the changes are gradual but permanent. These changes, in turn, hope to spur the interest of business and industry (among others) across the nation who may consider conducting business in Youngstown if they view the city as seriously committed to reestablishing its community and economy through action.

The target right now, however, is the downtown, and in 5 years you’re going to see some dramatic changes that will make it a true destination in the Valley. In the past 3 years, we have seen the reopening of Federal St, establishment of the Chevy Centre, and an influx of new businesses and restaurants. Within the next 3yrs, we’ll see the opening of 3 major residential towers (Realty, Wick, and Erie Terminal) which will mean you’ll have a mix of professionals and students living in the downtown. In addition, we will see a $250 million community built in Smoky Hollow. That essentially solidifies the downtown as a viable, residential area which is an incredibly important destination.

This will be followed by more retail to accommodate these residents as well as the growing number of people who visit entertainment venues downtown. YSU’s commitment to the Youngstown 2010 plan will also be well underway with the establishment of the business college and the extension of Hazel St (which will serves as the “Federal St to the North”). Establishing true “connectivity” between YSU and the downtown provides limitless options for both parties.

These are major developments which will serve as the foundation of the revitalization effort within the city. Success of these projects will dictate further development of which I’m sure will include a heavy neighborhood focus and the “greening” of much more of the city. The next 10 years in Youngstown will be something this nation will take note of.

Q: If I gave you a check for $10,000 to be spent on the city of Youngstown, what would you spend it on and why?

PK: With $10,000, I’d sink every penny into surface lighting for our current structures downtown. Our downtown architecture is one of our greatest assets yet a number of beautiful buildings remain dark and seemingly hidden. It’s not a quick fix problem and, as I understand it, is one in which our downtown revitalization committee is attempting to remedy (finding funding to lay electric wiring underground to support the utility). However, I would contribute my $10,000 toward that effort.

Q: If you had one last meal left on this earth, and it had to be in Youngstown, what would it be?

Wow. You save the toughest question for last. I could probably think of 30 or 40 places worthy of a last meal in the city, however, my last meal would be a breakfast at the Golden Dawn. I’ve spent most of my time in Youngstown in or around the North Side, particularly the neighborhoods close to the Dawn.

I started there and I’d end it there.

I’d order my usual double order of 2 eggs, ham, and toast with a cup of coffee, write a note stating to “fight the good fight”, hand it to youngest kid in the room and walk out the door into oblivion.

Monday, October 23, 2006

defend youngstown: an update

The "defend youngstown" phenomenon is growing and growing in popularity. I counted three cars during the weekend that had the defend decals on their car windows. Others fans were spotted wearing the t-shirts at the YSU football game on Saturday.

And at the Peace Race Sunday morning, Youngstown Mayor Jay Williams wore his shirt when he ran the 10K race.


More good press can be found in the October issue of The Metro Monthly. Their story highlights this quote from the man behind the vision:

"This is our town. We are going to stand up for it. It's going to be a long battle. But this is it. This is Youngstown. This is your home . . . and do your little part, do whatever you can do to defend Youngstown."



fight the good fight . . .

Thursday, October 19, 2006

time to defend youngstown

yes, it is time.

time to defend youngstown.

- - -

And leading that charge is Phil Kidd, creator and distributor of the "Defend Youngstown" line of clothing and merchandise. Phil has sold to date over 2,000 t-shirts in various colors to people throughout the world.


Phil's story has been told numerous times in the local media (including here and here), but the story in abbreviated form goes like this:

a kidd comes to youngstown
the kidd grows love for youngstown
and now this kidd is speading the word


And this message is spreading futher out than just Northeast Ohio. Soon, each Youngstown-American who is currently deployed overseas will be receiving one of these t-shirts as a symbol of appreciation for their service.

Here is a great photo of Ohio Governor Ted Strickland wearing Phil's shirt at a rally in our downtown. Behind the Governor is Youngstown's Representative to the U.S. Congress, Tim Ryan.


Click on the "defend youngstown" image along the right-hand side of this blog to gain direct access to Phil's website at any time in the future. And new t-shirt designs will be available very soon. Check the web page often.

Special thanks to local photographer Katie Libecco for the photo of Ted Strickland. This blog posting would have been incomplete without her help.

Thursday, October 12, 2006

update on NEO stickers

Kudos to Rusty, a reader of this blog who went to The Sticker Cafe and designed a NEO oval sticker.

He worked with their design team on the concept, and a few moments later...

* bamf ! *

Northeast Ohio stickers for the back of your car or office, available for $5 (including shipping)


click here to check them out!

also coming soon in dtown ytown . . .

- - - stage fright - - -
oakland center for the arts
220 w. boardman st.
yo, oh
10.31.06

pre-registration 7-8pm
performances 8-11pm

Just in time for Halloween (the actual day, unlike all the other fakers who are celebrating before 10/31/06)

Featuring:
-- Costume Contest (so please wear a good one if you want a prize)
-- Trick-or-Treat style concessions
-- Special Effects make-up "lesion session" in the gallery from 7-7:45
-- Performances by:
* The ZOU
* Funny Farm stand-up headliners Murad and Ryan
* Local film by Steven Andrew
* B-Movie celebutantes DSK Productions
* Tap Dancer Extraordinnairre B. Martin
* YOU?

come and hang out in youngstown!

$3 at the door -- ticket for free glass of straub [at cedars] for every donation ($2 or more) to the oakland...

tell everyone you ever met, ever. even if you only met them once and don't think they remember you...i bet they do, and they'd be mad if you didn't tell them.

Friday, July 28, 2006

time to replace my OBX sticker with my NEO sticker?

This evening I listened to an interesting radio interview about the economic development community of Northeast Ohio. You can download the mp3 here. For those of you regular readers from outside of the pierogie-haluski belt, NorthEast Ohio = NEO.

Featured as guests were Tom Waltermine of Team NEO, Ed Morrison from the Institute of Open Economic Networks, and Jay Miller from Crane's Cleveland Business Newspaper. One of the conversation's themes was the developing necessity and ability for the region of Northeast Ohio to network and cooperate together.

So is it important for Northeast Ohio to be better networked culturally as a region before we can move together economically as a region?

And how do we build our shared region-wide culture?

- - -

I know tons of people in Ohio that have the europeanesque 3-letter oval sticker with OBX attached to their rear bumper. It screams to the world, "hey, I'm cool. I went to the Outer Banks one year for vacation. In fact, my uncle has a timeshare down there."


So if people from here sport OBX stickers on their cars, would they ever attach an oval sticker with the letters N-E-O to proclaim their Ohio pride to the universe? Maybe NEO stickers can be like FOP stickers: if you have one on your window, the cops won't give you a speeding ticket. Or if you have a NEO sticker, you can get 1 dollar off parking at the lots in downtown cleveland during a sporting event.

Just think of it: people from around the world will respect your NEO roots and pride. When you are driving in Pittsburgh and incorrectly (although legally) yield to oncoming traffic when making a left hand turn, people will mutter "damn NEO drivers."

Would it ever catch on? . . . maybe . . . maybe not.

A experiement might be to pass them out to all the local economic developers and citizens at the next Voices and Choices meeting. It would be interesting to see if they ever pop up around the region. If 0.25% of the cars in this area sport NEO identification on their back bumper, it may gradually push the concept of "a united region" to more and more individuals.

Tuesday, April 04, 2006

big blimpin' in the ak-rowdy

Today I stumbled upon a brillant website by some entrepreneurs in Akron who formed the Rubber City Clothing Company. A collection of their t-shirts for sale can be found here, which include hipster phrases like "bright lights, blimp city" and "for a good time, call 330" as well as other pseudo-punk cool designs. Kudos to the guy who got the akron tattoo in their photo section.


There is a "defend youngstown" logo I like designed by a north-sider, which I think (but I'm not sure) has its origins from a New Orleans concept.

These ideas are a start, but I am calling on the creative types of the Mahoning Valley to post in the comments section here some ideas for a youngstown-based design along these same lines. If the design is good enough, I would be willing to front some money to support a limited production of these t-shirts to sell.

Any ideas?